-Analyze the Features, Advantages and Benefits of “the Loyalty Program with supporting private access website for Four Seasons”.
-Write as if you present it to Four Seasons; base your statements on collected data about the market, market evolution, competitors, consumer trends, etc.
-Propose a marketing strategy for “the Loyalty Program with supporting private access website for Four Seasons”, detailing 3 SPECIFIC aspects of it
Beside books, please feel free to use all sources. Also, please add a table of content after the front page. If you might come across an issue regarding some unfindable data, please let me know as soon as possible so I can contact my guy at Four Seasons, but count on it only in case of emergency, since he might be too busy to answer before the deadline. And try to make your question as specific as possible, so that he can answer easily.
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