As the world develops and technologies enter every house and every industry, they change the way people live, make choice, entertain themselves. As technology becomes web-based, companies and musicians shift away from traditional media such as TV and radio towards online (YouTube ) and mobile. The essay explores the impact of technology on music, and how it is changing the global music industry. It show how artists and labels are responding to the shift of revenues away from physical sales to plays and subscriptions and how they are able to use YouTube to promote themselves to a global audience.
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